Why nobody is reading your emails (and how to sort it)
You spent ages writing that email. You stressed over the wording, made it look pretty, and finally hit send only to check back a day[…]
Social Media burnout is real. Post smarter, not harder
If the thought of writing another caption makes you want to throw your laptop out the window and go and live off-grid for the rest[…]
Is your marketing strategy really a strategy, or just a stuff to-do list?
Be honest! When someone asks you about your marketing strategy, do you confidently reel off a clear plan? Or do you find yourself listing a[…]
How to keep churning out marketing content, even when you’ve said it all before
As a marketer do you sometimes feel a bit ‘meh’ about your marketing content? Does it feel like you’ve exhausted every single angle, explored every[…]
SEO or PPC – which is better?
Unless you’re a company selling just one of these services there is no definitive answer to the question: SEO or PPC, which is the ‘better’[…]
Marketing tactics you think are passed it, but aren’t
In the age of influencers and hyper-targeted ads, it’s easy to discount some of the old-school marketing tactics. They’re often seen as spammy, intrusive, and[…]
Stop looking at marketing as a cost centre: It’s time to invest in growth
For many, particularly those looking after the purse strings (I’m looking at you finance department!) marketing is seen as a cost centre. We’re the makers[…]
Awareness Days – a marketing must or marketing madness?
Wow, March is a busy month for Awareness Days or for some companies, it’s the month of jumping on ‘XYZ awareness day’ marketing bandwagon. So,[…]
Small business doesn’t need to mean small marketing
As a small business how do you make sure you stand out from the crowd? There are so many different marketing tactics to consider. How[…]
Does your content marketing hit the spot?
Content marketing is much more than writing a quick blog or flinging together a pretty video and getting it out on the socials! It requires[…]