Marketing tactics you think are passed it, but aren’t
In the age of influencers and hyper-targeted ads, it’s easy to discount some of the old-school marketing tactics. They’re often seen as spammy, intrusive, and[…]
Stop looking at marketing as a cost centre: It’s time to invest in growth
For many, particularly those looking after the purse strings (I’m looking at you finance department!) marketing is seen as a cost centre. We’re the makers[…]
Awareness Days – a marketing must or marketing madness?
Wow, March is a busy month for Awareness Days or for some companies, it’s the month of jumping on ‘XYZ awareness day’ marketing bandwagon. So,[…]
Does your content marketing hit the spot?
Content marketing is much more than writing a quick blog or flinging together a pretty video and getting it out on the socials! It requires[…]
If the annual marketing plan is dead, what do we replace it with?
Q4 used to be the time of frantic planning in the marketing world but in recent years the annual marketing plan seems to have disappeared![…]
Agile Marketing – surely it’s just common sense Marketing?
Agile Marketing – just what is it? Six weeks in to the New Year and you find the Annual Marketing Plan still isn’t in place,[…]
Is Social Media Marketing right for me?
In recent years there has been an absolute glut of social media developments and there is no denying it, it has massively changed the Marketing[…]