Awareness Days – a marketing must or marketing madness?
Wow, March is a busy month for Awareness Days or for some companies, it’s the month of jumping on ‘XYZ awareness day’ marketing bandwagon. So,[…]
If the annual marketing plan is dead, what do we replace it with?
Q4 used to be the time of frantic planning in the marketing world but in recent years the annual marketing plan seems to have disappeared![…]
Why do I need a Marketing Plan?
Now is the perfect time to be planning for next year’s Marketing activities. With so many companies taking a more ‘ad-hoc approach’ we take a[…]
Agile Marketing – surely it’s just common sense Marketing?
Agile Marketing – just what is it? Six weeks in to the New Year and you find the Annual Marketing Plan still isn’t in place,[…]
Is Social Media Marketing right for me?
In recent years there has been an absolute glut of social media developments and there is no denying it, it has massively changed the Marketing[…]