LinkedIn is by far and away the most obvious choice when it comes to B2B social selling. There are more than 610 million professionals signed up on LinkedIn and a whopping 79% of B2B marketers see it as an effective lead gen source.
But how do you make sure you’re using LinkedIn effectively?
Get your profile right.
First and foremost make sure your profile stands out for the right reasons! Use a professional looking photograph and be sure to explain how you can benefit potential clients. Don’t be too ‘self-promotional’ and make sure you come across as expert in your field.
Find your perfect fit.
LinkedIn’s search facility is great for finding the ‘right’ prospects. You can search on all manner of filters to find your ideal client.
One of the best ways to find your perfect fit is to check out the “People Also Viewed” sidebar. Simply visit the profile of your best customer, look to the right and taa daa, you have several new prospects.
Social Selling isn’t about the hard sell or the quick win. It’s about building a relationship based upon trust. Use LinkedIn as a means to interact with people. Create regular and engaging insights that provide some kind of benefit to your potential customers. Start a conversation, answer questions, join groups, engage with your target market. If you are constantly trying to push your sales message people will disengage from you and move on.
So there you have it, 3 very simple steps to help you nail social Selling on LinkedIn.