In the age of influencers and hyper-targeted ads, it’s easy to discount some of the old-school marketing tactics. They’re often seen as spammy, intrusive, and just uncool. But here’s the thing: sometimes, these “passed it” tactics can be surprisingly effective.
Email Marketing
Ah my old friend, email marketing! Despite the rumours, email marketing isn’t dead. In fact, it’s is still one of the most effective ways to reach your target audience, especially if you have a well-segmented, opted-in list and you send engaging content. It’s also relatively inexpensive, gives you direct access to your customers’ inboxes and you can track results easily.
Pop-Up Ads
Yes, pop-up ads are annoying but that’s kind of the point. They interrupt browsing flow and force action. A well-designed pop-up ad can capture your attention and deliver a clear message in a split second. And if it’s timed and targeted right, it can actually convert into a sale or a lead.
Direct Mail
Snail mail is still a thing! In a world dominated by digital comms, a physical letter can be pretty exciting and definitely stand outs. A handwritten note or a personalised brochure can cut through the endless stream of emails and notifications, making a lasting impression on potential customers.
Trade Shows
The last few years really hit trade shows and they may seem old-fashioned these days, but they are still be a great way to generate leads and meet potential customers face-to-face. They’re also a great way to network with other businesses in your industry.
Referrals
I’m not talking about influencers with inflated price tags, but referrals from good old fashioned loyal customers. Offer genuine, word-of-mouth rewards for successful referrals. A handwritten thank-you note, a discount, or an exclusive early-access offer can go a long way. People trust recommendations from real people far more than any sponsored ad.
Customer Service
It seems a shame that I need to be saying this but remember the good old days when companies actually cared about their customers? Today it’s all automated bots and endless hold times so any company providing exceptional customer service is a breath of fresh air. Train your team to be helpful, empathetic, and genuinely interested in solving problems. Word-of-mouth is still the most powerful marketing tool, and a happy customer is a walking billboard.
The next time you’re tempted to chase the latest marketing fad, remember sometimes the most effective strategies are the ones that have stood the test of time. Embrace old-school marketing!
If you’d like to discuss any of these old-school marketing tactics and how to use them, please just get in touch.